JoyRide | Cab Aggregators Platform
Ride joyfully everywhere
2 min readMar 16, 2020
Who are Aggregators?
- Aggregators choose a particular sector which has high demand and supply to organise for the users in the respective domain.
- They do the domain research, industry size, market share, demand & supply, global trends, competitive analysis, forecast and various other factors before choosing a platform.
- They do not provide service directly. Hence connect the service providers and the customers together using a medium via commission basis or incentives.
- The goal is to have a uniform pricing structure for all customers.
- Example: Cab aggregators — Ola / Uber, Hotel aggregators — MakeMyTrip, Buying & selling of Goods — OLX.
Goal
- Helps users commute from a source to destination in a cab privately or by sharing the ride at point of time 24/7.
Target audience
- People who dislike using the public transport.
- People who commute long distance to college/work.
- People who wish to wrap up their task/call during their commute.
- People who stay back at work until late/party during the late hours.
Success metrics
- Increase the rides adding on to the company revenue.
Roadmap
Build a driver base and launch with the MVP with two ride packages -
- Economy — Affordable for all. Made for cab-mates for daily commute
- Luxury — For people who like privacy and reach destination quickly
Macro aspects
- Discoverability
- Availability
- Affordability
- Supply & Demand
- FAQ & Customer support
Execution
Common grounds
- ETA for both driver and the customer
- Integration with various payment gateways
- Involves Mini for Economy and Sedan for Luxury
- Integration with Google maps and payment gateways
- Star rating for both Driver and the Customer for every completed ride
Driver side app
- Weekly targets for total rides
- Surge pricing during the rush hour
- Verification of the car and the driver
- Insurance for both driver and the vehicle
- Timely service for maintenance of the vehicle
- Option to pause for the driver for unavailability
- Attractive benefits on exceeding the weekly targets
Customer side app
- Easy to use interface
- Track live location of the vehile
- Service available round the clock
- Save locations like Home, Work etc
- Geographically widespread availability
- Option to add upcoming trips in advance
- Business travel option has been enabled
- Verified drivers leading to customer trust
- Option to add emergency contacts to track for safety
- Concerned about the safety of the user via Panic button
- Available for all user types (economical & lavish spends)
Roadmap
- In-app wallet
- Passes for daily commuters
- In-app games and rewards for points
- Post-paid/Credit/Pay Later for power users
- Pick up and drop delivery items such as food/groceries/books etc
Long term goals
- Car rentals
- Self-driving cars
- Free-wifi during commute
- Drivers on a tap of the button
- Long drive/Outstation drivers